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Client ServicesMedia Relations One of the most effective and cost efficient ways to raise and position a company's image is through the media. Decision makers in all industries consume a constant stream of information. Some of this information will come directly from the company, but much should also come through the media. Effective media strategies should be aimed at the general business media, as well as at industry specific trade publications. Articles in trade publications can be extremely helpful in raising the profile and positioning of a company and its management. One of Zemi's specialties is helping clients achieve consistent messaging across borders -- in their home, market, in the global financial media, and in the United States. |
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© 2009 Zemi Communications Mexico City • Washington DC |
